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Friso believes that Good Poop Matters, Baby!

Good poop matters, because good poop is a physical indicator that parents can use to easily tell if their child has good digestive health, which can help children absorb the nutrients they need to be happy, healthy kids.1

good poop sticker


How do you tell if it’s

Good or Bad Poop?



Take the Friso Poop Experiment 


How can you help your child achieve Good Poop?


Tiny tummies easily recognise natural, whole foods but preservatives and unwanted additives can complicate digestion and disrupt healthy bacteria in a child’s tummy.

Read more about healthy eating habits for kids here.


Keeping healthy with exercise and a good night’s rest can aid digestion. Good sleep is good for the gut’s microbiome2, which plays an important role in the digestive, metabolic and immune functions, in turn helping to regulate sleep. That’s right, good gut health also helps children sleep better!3 95% of the body’s serotonin – an important hormone that regulates sleep and digestion – is found in your child’s gut.

Get the scoop on poop

Watch: The Friso Good Poop Advisory Panel

The Friso Good Poop Advisory Panel get together again to discuss good gut health, tips for parents and more poop jokes for a chuckle or poo. Since World Digestion Day 2020, our rotating panel of experts have been encouraging parents to talk more openly about Good Poop and the importance of a natural approach to digestion in young children. #GoodPoopMattersBaby​ #FrisoSG

Nutrient Absorption Experiment

Celebrate World Digestive Health Day with the Friso Good Poop Advisory Panel! Join us as we share about the benefits of good digestion and get hands-on with a fun nutrient absorption experiment that you can easily recreate with your children at home! #goodpoopmattersbaby #frisosg

Scoop on Poop 4: How to identify good and bad poop shapes - because Good Poop Matters, Baby!

In this episode of The Scoop on Poop, find out from the Friso Good Poop Advisory Panel why good gut health is important for children to grow up happy and healthy, as well as useful tips on how to identify good poop vs bad poop!

good poop officer sticker

Every home needs a Friso Good Poop Officer!

It’s time we started talking more openly about Poop and to make sure children can achieve Good Poop. That’s the role of the Good Poop Officer in any household. And anyone can be a champion for good poop, mum, dad, grandma, grandpa, aunty, uncle, big brother or sister… anyone!

Start being the Good Poop Officer by downloading these cute stickers for WhatsApp or Telegram to start talking about Good Poop with your family, friends and loved ones.  

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Meet the members of the Friso Good Poop family

Trooper Pooper


This young inquisitive and helpful adventurer enjoys exploring the great outdoors, as well as scouting out and sharing knowledge about how he can grow up to be a happy and healthy boy, with his loved ones.

Favourite activities for this curious and cheerful badge-collecting champion consists of weekend camping trips and long walks with his family and friends, dressed in his favourite colours: green, red and blue!

He believes: Challenging himself to learn about how children can achieve good gut health is key in growing up happy and healthy!

He loves: Exploring the great outdoors with his family and friends!

super pooper 2022


When this lightning fast superhero of poop isn't zipping around, he loves tumbling at the gym and playing football with his Good Poop friends. Recently he’s donned a pair of trunks in preparation for a splashing good time at the poopcation.

He believes: “Regular exercise can help all of us sleep better. Good sleep can help us stay healthy and happy!”

He loves: A healthy and nutritious breakfast to power him every day.

Gutsy gal 2022


This gutsy farm girl loves being out in nature, foraging for fresh veggies to eat and picking up wild flowers to decorate her home. Excited to be going on a poopcation, she’s been busy packing for the trip!

She believes: “Natural, whole foods are good for tiny tummies! When ours guts feel good, we will also have really good sleep!”

She loves: Pink! And she has a cart that she brings everywhere!

Poopoo power 2022


A colourful character, Poopoo Power is always cheerful and ready for the day with a big smile. He lights up any dance floor with his smooth moves. Nothing can stop Poopoo Power in his celebratory cheer as he grooves to the music on his way to the poopcation.

He believes: “Good sleep is just what we need to feel well rested and happy the next day. And don’t forget, always brush your teeth, and be in bed by 8pm every day!”

He loves: A good bedtime story.

Breastfeeding is the best nutrition for healthy growth and development of babies

1 Glenn A. A. van Lieshout, Tim T. Lambers, Marjolijn C. E. Bragt & Kasper A. Hettinga. How processing may affect milk protein digestion and overall physiological outcomes: A systematic review. Critical Reviews in Food Science and Nutrition. 2020

2 Smith RP, Easson C, Lyle SM, Kapoor R, Donnelly CP, Davidson EJ, Parikh E, Lopez JV, Tartar JL. Gut microbiome diversity is associated with sleep physiology in humans. PLoS One. 2019

3 Callaghan, B., Fields, A., Gee, D., Gabard-Durnam, L., Caldera, C., Humphreys, K., . . . Tottenham, N.. Mind and gut: Associations between mood and gastrointestinal distress in children exposed to adversity. Development and Psychopathology. 2020