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Why Friso

Friso® NOVAS™ Signature Milk - High Quality Formula Milk


Dutch Dairy: Our Gold Standard for Formula Milk

Dutch dairy has long been known for its outstanding quality. The lush pastures of Dutch farms and its climate make it ideal for dairy farming. These farms play a vital role in the European dairy market and are highly respected worldwide. Produced in the Netherlands using high-quality milk sourced from our very own farms, NOVAS™ formula milk is packed with essential nutrients, and retains its freshness, upholding the high standards of quality that is synonymous with Dutch dairy.

Friso® Gold, made with NOVAS™ Signature Milk

Naturally Small Molecules with Soft Structure

Our new and improved formula for Friso® Gold is made with NOVAS™ Signature Milk, farmed and formulated in The Netherlands. It contains no added sucrose or flavour. Plus, its naturally small molecules and soft structure makes it easy to digest, allowing easy absorption of key nutrients so your child can be strong inside.

The Netherlands Dairy Industry: Over 150 Years of Dairy Expertise

We are able to draw on our vast experience and knowledge with our over 150 years of dairy expertise to create the ideal nourishing environment for producing high-quality milk.

Specially Selected Premium Cows

Every drop of our premium imported formula milk starts with our cows, which are carefully selected by our farmers based on their health, milk quality and milk composition. Using neck sensors, our farmers closely monitor the health of each cow by tracking their daily activity such as their steps taken, resting periods and food intake. This comprehensive process allows our farmers to optimise the well-being of every cow, which is key to consistently producing high-quality NOVAS™ Signature Milk.

Customised Feeds Tailored to Each Cow’s Nutritional Needs

Our farmers carefully prepare the feed for each cow based on their physiological status, analysing the macronutrient composition of their milk to meet their nutritional needs. Every cow receives a balanced and customised diet that includes rye grass and maize grown in our farms. All of these meticulous preparations are done so we can continually produce high-quality NOVAS™ Signature Milk. This is one of many qualities that set NOVAS™ Signature Milk apart in the imported European formula milk segment.

Explore Additional Benefits of Choosing Friso

No Added Sucrose

No Added Sucrose

The goodness of natural nutrients that’s beneficial to your child without the added sucrose.

No Added Flavour

No Added Flavour

Nutritious and light on the palate. Specially formulated to bring out the natural flavour of milk without added flavour.



With TrackEasy, you can trace the milk’s full journey from its source and ensure your product is genuine, safe to consume, and of high quality.



Airtight protection lid. Easier & Cleaner. Fresh & Accurate Serving each time.