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Important Notice!

Breastfeeding is the best nutrition for healthy growth and development of babies. Good maternal nutrition helps sustain an adequate supply and quality of breast milk. Unnecessary introduction of bottle-feeding, partially or fully, or of other complementary foods and drinks may have a negative impact on breastfeeding, which may be irreversible. Consult your doctor and consider the social and financial implications before deciding to use breast milk substitutes or if you have difficulty breastfeeding. Follow usage, preparation and storage instructions of breast milk substitutes or of other complementary foods and drinks carefully as improper or unnecessary use may pose a health hazard.

Milk Ingredients and NOVAS Signature Milk’s Nutrients

The benefits of drinking milk with nutritious ingredients include low casein mineralisation that supports digestion.

Encourage your children to enjoy milk, not just during their early childhood but throughout life, as milk is chock-full of vitamins, minerals and most importantly, protein and calcium – these are all key ingredients to good health. Drinking milk has many benefits.

What is special about NOVAS Signature Milk? Milk provides vital building blocks and supports healthy growth in children, especially a milk source like NOVAS Signature Milk. This high-quality milk source comes from a selective breed of dairy cows. These cows are pasture-raised, closely monitored and fed with customised feeds, so that they can lead healthy lives and produce top-quality milk.

Furthermore, NOVAS Signature Milk has a low level of casein mineralisation, which is known to form soft curd particles that are easily digested in the stomach^. Upon digestion, the array of nutrients that NOVAS Signature Milk contains is absorbed by the body.

Our milk generally contains vitamins like B2 and B12, which contribute to normal functioning of the nervous system and necessary for fat, carbohydrate and protein metabolism. It also contains phosphorus, which contributes to bone development, along with potassium and iodine, which play important roles in numerous bodily functions.

B2 & B12 vitamins: Helps keep the body’s nerves and blood cells healthy

Phosphorus: Contributes to strong bones, also support energy metabolism

Potassium: Maintains normal blood pressure

Iodine: Promotes thyroid health

Milk also endows us with the amino acids that we need to make proteins. Our bodies can synthesise only 11 of the 20 amino acids that we need, so we have to acquire the other 9 amino acids – called ‘essential amino acids’ – from foods like milk, as milk is a complete protein source. Proteins make up our organ, bone, muscle and skin cells, and transport nutrients around our bodies. Proteins also function as enzymes in important pathways like the digestive tract.

Protein

Building blocks of cells and tissues. Transporters of other nutrients in the blood.

Calcium is probably milk’s most famous mineral. Calcium helps build strong bones and teeth. However, not many foods besides milk are high in calcium. Our children need lots of calcium for normal nerve and muscle functions, as well as normal blood coagulation.

Calcium

Promotes growth of bones and teeth in children

In addition, Friso’s cows are given customised feed, while all Friso’s farming practices and processes are stringently regulated by the Foqus Planet Program for optimum safety, quality and sustainability. The Foqus Planet Program consists of strict standards that control pivotal aspects of farming, such as the quality of animal feed and drinking water. Partner farms are closely monitored by a group of assessors, who ensure that these requirements are met.

You can support your children’s health by picking milk powder that comes from high-quality milk sources. Packed with all the important nutrients that kids need, NOVAS Signature Milk makes for a natural and nutritious choice for growing children.

^Huppertz T & Lambers T, 2020

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